Being an AM radio station, Asianet Radio reaches every Gulf country and part of Middle East, especially Iran. "We are trying to improve the quality of broadcasting and make it 24 hours live radio station. Our growth has been steady," he added. Headed by the programme director K. Chandrasenan, a popular radio star, 20 talented artists work overtime to maintain the radio station's number one position among the serious Malayali listeners, who are not happy with just music and entertainment. "We are not just a music and entertainment radio station. We take up serious public issues affecting the average Gulf Malayali and encourage interaction and healthy discussion on crucial socio-political issues," says Programme Director Chandrasenan.
Politics is an integral party of an average Malayli's life and no radio station can sustain by ignoring this aspect," Chandrasenan added. Even though there were two other radio stations, Radio Asia and Umm Al Qain radio, which were functioning in Dubai for nearly a decade before Asianet Radio came to the scene, it could make tremendous progress in three years time. "Within two years of successful operation we were able to overtake other radio stations in terms of advertisement revenue and business volume. "For us radio is a social commitment from which we will never deviate. Some of the new radio stations which lack this commitment may not attract listeners. Music alone will not be enough to make people tune to your radio frequency," added Chandrasenan. "We have the unique advantage of being a cent percent Malayalam channel. Malayalam is a unique language and modern yuppie type radio jockeys will not appeal to the mass listeners," he added.
For Onam Asianet Radio has drawn up a ten days programme which will start from Atham to Thiruvonam. There are 38 special Onam programmes mainly entertainment programmes involving film stars in Asianet radio. We focus more on interactive entertainment programmes which will air the voice of people living in the labour camp "Overseas Malayalis have been recreating many aspects of Kerala life which are forgotten back home. As people feel alienated in a foreign country, they are keenly awaiting for occasions like Onam to recreate such culture. Radio plays an important role in this process," said Kuzhoor Wilson, news reader and poet who works for Asianet Radio. "The new generation is always looking for entertainment and it cannot be ignored. .
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