Dubai Investments Park to host Seven Seas LLC steel processing facility

July 03, 2005 Dubai Investments Park (DIP), a wholly-owned subsidiary of Dubai Investments, conceptualized as a major industrial, business, residential and recreational development in Dubai has entered into an agreement with the Oman Construction Material and Trading (OCM) group to support construction of a new steel processing factory under the Seven Seas Industries LLC label.

Khalid Bin Kalban, Managing Director and Chief Executive Officer, Dubai Investments, said: "DIP aims to bring varied property developments, from manufacturing industries to residential complexes, under a single umbrella. We encourage a diversity of investments, and are pleased to announce that the OCM will be setting up a world-class steel processing facility here.” “High quality is the touchstone that distinguishes all of the companies and factories operating in DIP. Seven Seas products, which are known worldwide for their premium quality, are adding further vigor to DIP’s diversified set”, added Bin Kalban.

The Seven Seas label, currently the largest in the world for Automated Pre-Fabricated Cages, is wholly owned by the Oman Construction Material and Trading Group (OCM), and launched its first presence in Dubai in 1996 as the main trading arm for the group. OCM diversified into specialized steel processing in 2001 by acquiring Corporate Technology FZCO, which is one of the largest units in the UAE for the cutting and bending of steel reinforcement bars. Rohit Valrani, the Group Executive Director, said of the forthcoming expansion, "We are committed to expanding and diversifying our product portfolio. DIP offers excellent facilities and is an ideal location for our new venture. DIP houses many industrial complexes which will let us take advantage of the infrastructure and ancillary services to generate competitive edge”. The 61,000 sq meter factory, set to commence operations in 2007, is expected to hire a minimum of 300 workers to produce in excess of 15 thousand tons of steel a month.

The multi-phased 3,200 hectares Dubai Investments Park, with an expected outlay of AED 1.5 billion, offers investors pre-serviced sites boasting world-class infrastructure, state-of-the-art facilities and quality services for manufacturing, research and development, housing, logistical and academic purposes. The Dubai Investments Park is being developed, managed and operated by Dubai Investments Park Development Company LLC (DIPDC), a wholly-owned subsidiary of Dubai Investments. Besides educational institutions and residential complexes that come equipped with well developed infrastructure facilities, the Park’s tenants include industries representing a broad scope of economic activity.

Shell appoints new Country Chair for Dubai and Northern Emirates

July 3, 2005 The Royal Dutch/Shell Group of Companies has announced the appointment of Charles Watson as Country Chair for Shell in Dubai and the Northern Emirates. He replaces Ron van den Berg who retired recently. Watson will also serve in a co-ordination role as “cluster Chair” for Iraq, Jordan and Yemen. These roles are in addition to his Dubai-based regional role as Executive Vice President for Shell Gas and Power, covering North Africa, Middle East and South Asia.

Commenting on his new role, Watson said: “I am delighted to be given the opportunity to become more involved in leading Shell’s activities in Dubai and the Northern Emirates. This is a fascinating time for oil and gas in this region, where Shell's presence has increased significantly in recent years. This trend is set to continue with large-scale, integrated gas projects just announced in Qatar and Libya, in addition to other major opportunities in the pipeline. “We also have a thriving downstream business - involved in selling lubricants, supplying aviation fuel, trading and chemicals - which is run from Dubai. With Shell’s Exploration & Production and Gas & Power offices having moved to Dubai recently, combined with our downstream and the other offices already here, we now have over 500 people working in the emirate, which is in itself a sizeable commitment.

“We are here because the leadership of Dubai have made this fast-growing city a crossroads of the Middle East region, creating a strategically important international trading hub,” he added. Watson, who came to Dubai in February last year, has a B.Sc. in Civil Engineering, and an MBA from INSEAD. He joined the Shell Group in 1983, having worked in the oil, gas and construction industries in Hong Kong, Algeria and Saudi Arabia. He has also served as Deputy Business Director for Shell’s Exploration and Production business for the Middle East, based in The Hague; later as General Manager UK Retail; and as General Manager, Quadrant, which is now a part of Shell Energy Europe. Prior to his appointment as the Executive Vice President for Shell Gas and Power in 1999, Watson held several senior positions in Exploration & Production (E&P), Oil Products and Shell Gas.

July 2, 2005

Take the Message of Eternal India to the World, Singh tells IFS Probotioners

The Prime Minister, Dr. Manmohan Singh, has said that the foremost task before the country is to accelerate social and economic growth processes within a democratic framework. Addressing the 2004 batch of Indian Foreign Service probationers, Dr. Singh said that in the present era of interdependence there was a need to develop cooperation among States to tackle formidable problems like environmental degradation and chronic poverty. Foreign Service officers should project India’s values and concerns to the outside world, he added.

Replying to a question by a probationer regarding economic diplomacy overcoming the problems with our neighbouring countries, the Prime Minister said that there were large number of economic complimentarities and there was a growing realisation that countries of the region are missing out the great potential for economic and social cooperation. So far India Pakistan relations have proved to be the stumbling block in carrying forward the processes of regional co-operation. Dr. Singh hoped that a new relationship with Pakistan can be found whereby a sustained effort would be made to resolve outstanding bilateral problems, however, these problems should not block possibilities of economic cooperation.

Mentioning the role of State and non-State actors in promoting terrorism, the Prime Minister reiterated the need for sustained struggle against terrorism while dealing with other problems like disease, poverty and inequality. Dr. Singh also highlighted India’s role as responsible nuclear power and underlined the need for blocking any further unauthorised proliferation of nuclear weapons. India was ready to cooperate with like-minded countries in this regard. In securing a favourable international environment we should fight against any efforts of technology denial, Dr. Singh said. The Prime Minister stressed the need for understanding the forces that are shaping India’s external and internal environment. The Prime Minister pointed out that deep understanding of civilisational values and India’s national interest should be deployed to create a space for this great nation to realise its destiny.

On administrative reforms, Dr. Singh said that performance appraisal have to be the backbone of Government services. Explaining the emerging trends in economic diplomacy Dr. Singh said that compartmentalisation of the various facets of diplomacy should not be overdone, as complex situations today required an interdisciplinary approach. The Prime Minister also said that in a democracy thinking people should not shun the political process. An environment would be created where more people from enlightened middle classes would come into public life for which we would have to work towards electoral reforms, Dr. Manmohan Singh added.

Indo US Working Group on Space Meets in Banglore..

The India-US Joint working Group on Civil Space Cooperation held its first meeting at Antariksh Bhavan, the Headquarters of ISRO at Bangalore during June 29-30, 2005. The Joint Working Group was constituted recently as a follow up to the India-United States Conference on Space Science, Applications and Commerce held in Bangalore during June 21-25, 2004. The Joint Working Group (JWG) deliberated in the last two days in explore the potential and possibility of cooperation in earth observation, satellite communication, satellite navigation and its application, space science, natural hazards research and disaster management support, and education and training in space. These topics were identified based upon the vision document on strengthening India-US co-operation issued at the end of the June 2004 Bangalore Conference.

Dr. P.S. Goel, Member, Space Commission and Director, ISRO Satellite Centre and Mr. Anthony F. Rock, Principal Deputy Assistant Secretary of State, Washington, co-chaired the Joint Working Group meeting, which was inaugurated by Mr. G Madhavan Nair, Chairman, ISRO. In all, 25 US delegates representing Department of State, National Aeronautics and Space Administration (NASA), Department of Transportation., Department of Commerce, US Geological Survey, and National Oceanic and Atmospheric Administration, Universities and Industry attended the Joint Working Group meeting. Senior officials of India’s Department of Space, Ministry of External Affairs, ANTRIX Corporation and other Government of India Departments/ Agencies concerned with applications of space technology took part in the meeting.

The two delegations agreed that India’s Chandrayaan-1 lunar mission offers an outstanding opportunity to begin cooperation in space exploration. Cooperation on this mission will further boost countries’ goals in space. NASA believes that its participation in this Programme will be an important contribution to the Vision for U.S. Space Exploration announced by the President of the United States in January, 2004. The JWG noted that significant progress has been made in the U.S. GPS, the U.S. Wide Area Augmentation System (WAAS) and the Indian GAGAN space-based Positioning, Navigation and Timing System (PNTS). Both sides have a shared interest in promoting interoperability among existing and future civil space based PNTS to create a Global Navigation Satellite System (GNSS). This area is ready for expanded bilateral cooperation.

The JWG expressed the intent to collaborate on a variety of earth observation projects. It was agreed to investigate the comparability and complementarity of data from U.S. Landsat and Indian IRS satellites and establishing an earth reception station in India for the U.S. National Polar-Orbiting Operational Environmental Satellite System (NPOESS).The Joint Working Group meeting has given further impetus towards strengthening and expanding the cooperation between India and the United States in the area of space exploration as envisaged in the June, 2004 Conference.

Gujarat Flood Situation ...Reviewed.

The Union Home Secretary, Shri V.K.Duggal reviewed the flood situation in Gujarat at a meeting of the high-level inter-Ministerial Committee here today. The meeting was informed that flights between Vadodara and other parts of the country resumed this morning. Production in the Baroda refinery has also resumed. Nine army columns have been deployed in the flood- hit areas. Six Air Force helicopters have been pressed into service.150 CRPF personnel have been deployed in Kheda. 400 more are in the process of being deployed. 80 army boats have been sent to the State. Some have already reached and others are on the way. 20 tonnes of bleeching powder is likely to reach the State this evening. Attempts are being made to make the express highway operational at the earliest. The latest reports put the death toll at 108. A close watch is being kept on the situation. The high-level Committee will be meeting again tomorrow.

Oman Mobile deploys IP Communications System for Data, Voice, and Mobility

Muscat, July 2, 2005 – Oman Mobile has deployed a world class telecommunications infrastructure to develop and grow its services in the newly deregulated wireless marketplace in Oman. Oman Mobile turned to Cisco Systems to design and implement its end-to-end IP communications services network, relying on its technology leadership and expertise to rapidly provide for its current needs and planning ahead to meet future requirements.

Cisco System’s solution for Oman mobile’s networking infrastructure included all QoS-enabled IP converged network routers and switches, IP Telephony systems and applications, and seemless Wireless and mobility solutions. “Competition has become a defining element of the mobile phone market today in Oman and demands that anyone looking to succeed in this industry offer quality service, efficiency and new products tailored for specific customer segments. We see Cisco Systems as the only long-term strategic partner that can deliver reliable state-of-the-art IP communications solutions. The network backbone we have installed ensures that we will be able to cost-effectively and quickly scale our operations as the competition in the market demands and enable our employees to operate more efficiently. The integrated and secure IP telephony and wireless systems we have deployed are the best-in-class in Oman and in the region,” said Dr. Amer Awadh Al-Rawas, Managing Director - Oman Mobile.

“We have had a strong relationship with OmanMobile based on our understanding of their requirements and care for success, we are pleased to showcase our Intelligent Information Network infrastructure solutions and demonstrate the benefits of our vision” said Samer Alkharrat, General Manager Gulf Region, Cisco Systems Middle East. “We are pleased that we have had the opportunity to work closely with OmanMobile on their state-of-the-art infrastructure which represents a model for innovation and an example of how technology can best be utilized to improve operational efficiency and business performance.” said Khaled Delaware, Territory Manager – Cisco Systems. Products deployed as part of this solution include Cisco Catalyst® 6500 series switches, Cisco Aironet Wireless portfolio, and Cisco’s extensive IP Telephony product set. Oman Mobile will also realize the benefits of Cisco IP Telephony XML value added services, all in a secure environment. The project was implemented by Gulf Business Machines (GBM).

Oman Telecommunication Company was established in May 2004 and was the first Omani company that specialized in the development and provision of mobile telecommunication services. The company is engaged in continuous development to keep pace with global advancements in the sector. It is committed to providing excellent service to its subscribers and expanding its value-added services. Oman mobile is a keen practitioner of work process review and re-engineering so that it may develop tailored services suited to the needs of the Sultanate of Oman. The company is working hard to ensure that its message of easing procedures for customers and better fulfilling their current and anticipated needs by attracting, developing and motivating employees to work as part of a team, is getting across. It is also an active advocate of corporate social responsibility. For more information, please contact Khaled Al Kharousi, Branding and Communications Manager, Oman Mobile at: 00968 2447 4888.

CNS appointed Oracle Certified Partner

DUBAI - 2nd July 2005 Computer Network Systems (CNS), the leading UAE system integrator, has been appointed as an Oracle Certified Partner of the Oracle E-Business Suite track in the Oracle Partner Network.

Caption: (Left to right) Hisham Esaadi, Channel and Alliance Manager, Oracle Middle East, along with Alam, Dajani and Barakat.

"CNS’ reputation for delivering outstanding Oracle expertise is now matched by its accreditation as an Oracle Certified Partner. CNS’ commitment to provide high quality Oracle services and solutions to our joint customers positions the company as one of our premier partners in the UAE,” said Mr. Husam Dajani, Oracle’s vice president for the Middle East and Africa. “We are confident that this recognition will bring mutual benefits to both organizations, and strengthen CNS capability in delivering Oracle-based solutions and services to its customers” Certified Partner status is only achieved after a rigorous assessment of the partner's commercial and technical ability and a proven track record with reference-able customers. The certification allows CNS increased access to areas within Oracle such as technical and developmental support.

"This accreditation comes at a time when Oracle’s Enterprise Resource Planning (ERP) applications are becoming increasingly popular in the UAE – it is seen as more of a business need than a luxury feature,” said Tony Alam, Managing Director, CNS. “CNS has always been committed to providing the best products and services to our customers, especially those seeking higher efficiency in database management and tackling the challenges of explosive database growth. We have confirmed that commitment by meeting the high standards of excellence required of Oracle Certified Partners." CNS operates a fully equipped in-house Oracle implementation team that has the capacity to implement Oracle ERP applications, develop, customize and integrate key modules such as finance, HR and Payroll, CRM and Inventory for large and medium size organizations.

Nicolas Barakat, Software Solutions Business Unit Manager, CNS said: “With a greater level of support directly from Oracle, CNS will provide customers with guaranteed superior IT support. CNS will use its newly attained status not only to grow it own business, but also to aid the growth and development of its existing customers." The UAE is presently one of the region’s fastest growing ERP markets, with more businesses realizing the benefits of efficient management of resources within their internal processes. With this growth, there is also a strong need for quality support and reliable access to better understanding of the various ERP technology features.

***International Glory for Batelco-Sponsored Bahraini Bowler***

BATELCO SENDS YOUNG CHAMPION TO QATAR OPEN

Batelco is helping young Bahraini athlete, Nadia Aqeel, to continue her quest for international glory and world-class medals at this week’s Qatar Open Bowling Championships. At the tender age of just 21, Nadia is already a central figure on the international bowling circuit with two Arab Championships to her name -most recently winning the Batelco Bahrain Open, which was held at Bahrain’s Funland Bowling Centre in Manama last month.

Nadia and her Bahrain National Squad teammate, Mohammed Janahi, are respresenting Bahrain in the Qatar Open - which will see more than 100 bowlers from around the world compete for a prize fund of some US$100,000 – and Nadia has already demonstrated that she is on form by qualifying for the Open’s semi-finals, which are being held tonight (Wednesay, 28th June).

Nadia’s competitive bowling career began when she was just nine years old and she already has a string of titles and trophies to her name – including first place in the universities championship for the United Kingdom, where she is a student at the University of Hull.

Bahrain’s young bowler is friendly and outgoing, but very serious about her sport. She trains daily whether she’s here or in the UK and has her eyes firmly set on the World Cup.

“My ambition is to achieve a good result in the World Cup,” explains Nadia. “In order to fulfill this goal, I have to work hard and sometimes it can be difficult to combine a challenging University course with my training. However, I have put a lot of time and effort into it during the past 10 years and, in return, received an enormous amount of enjoyment and satisfaction. Bowling – especially the International side – has given me some wonderful opportunities to see other countries and meet so many interesting people.”

“I owe a great deal of thanks to Batelco. The company’s sponsorship of both the Batelco Bahrain National Team and also of my individual endeavours has helped make it possible for me to compete and win,” explains Nadia. “Winning gives me a great feeling that I’m giving something back to my country and to other young Bahraini athletes who might be inspired by my performance.”

Batelco’s sports sponsorships include title sponsorship of the Bahrain National Football Team, Bahrain’s National Basketball Team and League, the Bahrain Royal Equestrian Endurance Federation, the Bahrain Cycling Association, Bahrain’s Superkart Challenge, the Bahrain International Circuit and a host of grassroots sponsorships that help develop sport within the Kingdom and young Bahraini athletes on the International stage.

“Nadia Aqeel is one of Bahrain’s most promising young athletes and Batelco is proud to sponsor her in this important international tournament,” says Peter Kaliaropoulos, Chief Executive at Batelco. “Our support for Nadia’s bowling career is part of Batelco’s programme of enabling the youth of Bahrain to excel in international sporting endeavours.”

June 30 2005

Dubai International Airport Tunnel Project

Dubai Municipality has started enhancing the road network to reduce the traffic congestion in the city. For this it has developed the Ras Al Khor as an axis to connect Al Khail Road through the fourth crossing and Airport Tunnel in the Qusais area and Sharjah. This axis is considered to be an alternative route for Emirates Road so that the traffic congestion on that road will be reduced by 2,700 vehicles per hour during the peak hours. This axis, which will also have a positive impact on Al Ithihad Road, is expected to save about 10,000 hours of the road users a day.

Dubai International Airport Tunnel is considered to be an important step in constructing this new axis. The Airport Tunnel, considered to be the biggest such tunnel in the Middle East, comprises of eight lanes with a capacity for 8,000 vehicles per hour to each direction. The total length of the tunnel is 2.2 km. The project involves a main 1.516 km tunnel between the Al Quds/Beirut Road and Airport road/Nadd Al Hamar intersections across Dubai International Airport. The Beirut Road or Rashidiya Road will be abandoned to facilitate the airport expansion programme.

The project also involves a group of branch tunnels that are 1.115 km long at Airport Road intersection with Nadd Al Hamar Road in order to ease traffic movement coming from and to the tunnel.Apart from the main structure of the tunnel, an elevated 440 metre long bridge was constructed at the north entrance of the tunnel above Al Quds/Beirut Road intersection and two other elevated bridges, each 200 metres long at Airport Road/Nadd Al Hamar intersection. The project, with a total cost of Dhs686 million, was accomplished within 24 months time.

The tunnel structure comprises of concrete passages for extending cables and other services covered by concrete tiles, which will form foot path for services and maintenance. The security part of the tunnel is also taken care of during its construction. Utilities related to tunnel safety include most advanced means for safety monitoring and communication system to ensure incessant movement inside the tunnel with ease and safety. Two buildings have been constructed adjacent to the tunnel, one on the south side and the other on the north. Apart from this the tunnel also include electricity feeding station, control room for monitoring traffic movement and other safety equipments inside the tunnel. The project also includes landscaping at the intersections on the north and south entrances of the tunnel, decorating the walls of the tunnel with ceramic paintings reflecting the architectural development and heritage of Dubai.With the completion of this project Dubai has accomplished another landmark in its march towards modernizing its infrastructure.

Hello Mr. Satheesh,

Are you humiliated by Pinarayi vijayan? ?Appreciation?? Are you feeling sad, when your colleagues keepssilence while Dr. Pinarayi
Vijayan made a medical statement about your mental health?

Leave it Man???.I hope thousand of people behind you as like me, who are keeping a volcano in their heart and we dont know when it will explode (in front of) politicians like Mr. Pinarai.

Me and my family really sad to inform you that the current situation which happening in Marxist party in Kerala. Millions of peoples give their blood and life to Marxist party to get a good life for their children through Marxist party in future. They found good
leadership in P. Krishnapillai, AKG, EMS, Nayanar, and sorry to inform you that VS Achudhanandan is last part of the chain in that leadership. We dont know what happened in Marxist party after VS episode is finished? But we are sure that within 3-4 years,
Kerala will be worst in Communal crisis than any other states in India. We can wait and see that Sponsored Cross Fire?

As everyone says, Mr. Pinarayi will be the next CM. I am also saying Mr. Pinarayi will be the next CM in Kerala? but I want to add more (adjective) in that prediction Mr. Pinarayi will be the first worst CM from Communist Party in Kerala?

Mr. Satheesh, Dont feel humiliated and sad due the appreciation from Dr. Pinarayi. We found in you that a journalist who has a stern back bone. And we realize that you are the one journalist, who is saying always The King is naked?

Most of the people know what happening behind the curtain of Kiliroon and Kaviyoor Sex Scandal. Sons of Mr. MAB (name of a leading figure in CPM) and KB (Another leading CPM leader) are involved in this SEX scandal, that is why Saint. Srimathy Teacher appeared in this drama and gives a clean chit for Ms. Anagha. She is not sexually abused. Omman Chandy is also silent, because he wants to protect Al.... (Name of a leading jeweller edited) and other closed friends. (Channel's name edited) is silent to protect Scandal Prince?. Leader K Karunakaran and Muridharan are silent to protect their Personal bank and binami K..(Gulf country's name) Chandy. Everybody knows this drama, except Dr. Pinarayi Vijayan?. So please go to any other good mental hospital, and if you get a good certificate about your mental health. Please send to Dr. Pinarayi in AKG Center to get a NOC to interview him, when he will become next CM. If you dont have much money to consult a good doctor,? Dr. Pinarayi will tell his assistants and they will arrange a Bucket Collection for your treatment. But you should be more mad.

Mr. Satheesh, we are saying again, don't feel sad or humiliate due the appreciation from Dr. Pinarayi Vijayan. Thousand of people behind you as your well wisher. You cannot see us, but you can feel us thru our mail and daily hits in your WebPages.

Leave your IMF colleagues, they are working and making report for their daily bread. Or may be they are jealousy to your pen's power. Take it in healthy way.

We dont know how to appreciate your work which you are doing thru your webpage. Yes?..our appreciations
are beyond language.

If you find and see any king is naked; tell again The King is Naked

Take Care and Best Regards

Saju John
Saudi Arabia
00966 1 280 1215
Saju John <sajujohn_2000@yahoo.com>

Gargash Enterprises, Mercedes-Benz general distributor for DaimlerChrysler AG, in Dubai, Sharjah and the Northern Emirates, to use Shell lubricants

Specially-designed oil by Shell and Mercedes is environmentally friendly and ensures longer engine life

June 29, 2005 Royal Dutch/Shell Group (Shell) announced today (Wednesday, June 29, 2005), that all Mercedes cars sold by Gargash Enterprises, the Mercedes-Benz general distributor for DaimlerChrysler AG, in Dubai, Sharjah and the Northern Emirates, will use Shell Helix Ultra AB, a special lubricant blended in collaboration with Mercedes-Benz. International. With this partnership, Gargash Enterprises becomes the first Mercedes dealer in the Middle East to use Shell lubricants products. Shell Lubricants was recently named a 2004 DaimlerChrysler (the Mercedes-Benz parent company) supplier of the year for outstanding performance in the European market. “Through the years, Mercedes has maintained its image as makers of some of the finest cars, which are not only known for the quality of their performance and elegant styling, but are also a status symbol around the world. As the distributors for Mercedes-Benz cars in Dubai, Sharjah and the Northern Emirates, it is our priority to ensure the best performance of the cars. In line with our policy of continuous improvement and maximum customer satisfaction, we decided to provide customers with Shell’s high quality oil, imported from Germany, which retains the high residual value of Mercedes-Benz,” said Richard Barber, General Manager, Gargash Enterprises.

Speaking at a press conference in Dubai to announce the partnership, Quentin Freddie D’Silva, General Manager, Shell Middle East and Central Asia, said: “Shell shares a long history of successful partnership with Mercedes-Benz as Shell lubricants are being used in cars and trucks around the world. Our new partnership with Gargash Enterprises means we can now extend our association with Mercedes cars in the UAE, as all these cars are filled with special Shell grade oil when they leave the Mercedes plant in Stuttgart, Germany. All our products are developed to industry requirements and international standards.” “Our partnership with Gargash Enterprises represents a synergy of two leading brands that share common values and a constant focus on providing top quality products and services to customers,” he added.

DaimlerChrysler Middle East recently commended Gargash Enterprises for achieving record sales in 2004 and it also received the top dealership award from HSBC. Gargash Enterprises employs more than 750 people and provides its customers with the latest technologies required in service and parts to stand by Mercedes-Benz worldwide standards. With its aim to provide exceptional service, Gargash Enterprises currently operates six showrooms for new cars, two showrooms for used cars, one showroom for commercial vehicles and seven workshops located in Dubai, Sharjah, Fujairah and Ras Al Khaimah. “This is the beginning of a stronger relationship with Shell. This mutually beneficial alliance will ensure the growth of both parties as we expand our operations in the region,” concluded Barber.

Shell lubricants have been shown to increase gear life in Mercedes-Benz axle and transmission tests. In addition, the use of Shell lubricants results in a significant increase in the service life of gear teeth and bearings, and improvements in temperature levels. Use of Shell oil also supports rapid oil flow characteristics and ensures protection on engine start-up even in cold conditions.“Shell lubricants ensure longer engine life with the use of high quality additives and protective agents to prevent sludge formation. Moreover, the relevance of Shell lubricants to the Middle East market is amplified, as all lubricants are specially formulated to reduce CO2 emissions, making them environmentally friendly,” highlighted D’Silva.