D U B A I M O N I T O R N E W S

Gardens Shopping Mall to house the UAE's first IMAX theatre, the most immersive film experience in the world

IMAX offers the best Hollywood event films presented in the world's largest film format

June 5, 2004

DUBAI - IMAX Corporation, the world leader in large format entertainment technology, and Nakheel LLC, recently announced that they will open the first IMAX® theatre in the UAE in the uniquely themed Nakheel project, Gardens Shopping Mall. The mall, which will open in the first quarter of 2005, will house the state-of-the-art facility as part of the leisure and entertainment section of the complex.

The IMAX Experience has entertained and enlightened more than 800 million people worldwide in more than 235 theatres, operating in 35 countries. The Gardens Shopping Mall will be the first development in the UAE to showcase the revolutionary cinematic technology, which is the most advanced in the world. Images of unsurpassed size, clarity and impact will be projected onto a giant IMAX screen. The images are enhanced by a superb specially-designed six-channel, 12,000 watt digital surround sound system.

The theatre will offer audiences Hollywood event films that have been digitally re-mastered into IMAX's larger than life format through a revolutionary technology known as IMAX DMR (Digital Re-mastering), in addition to original IMAX films that transport audiences to places they can only dream of going, from the deepest depths of the oceans to the furthest reaches of the universe.

"We are pleased to be offering visitors to Gardens Shopping Mall the ultimate film experience in the Middle East. We want to create a unique environment at Gardens Shopping Mall that offers not only a wide variety of shopping outlets but also state-of-the-art entertainment and leisure facilities that have never before been seen in the UAE. IMAX is synonymous with innovation and quality so naturally we are delighted that they will be part of the project," said Andrew Chambers, General Manager, Gardens Shopping Mall.

"For the first time in the UAE, viewers will be able to watch the best Hollywood event films in the world's largest film format in addition to original IMAX films. The IMAX Experience will take audiences on incredible cinematic adventures, as they experience the feeling of being 'in' the movie. The IMAX technology is outstanding and delivers the ultimate film experience. By welcoming tenants such as IMAX, we are offering a wide array of facilities for visitors, ensuring that people can use the complex for a variety of activities," Chambers said.

IMAX theatres feature rectangular screens up to eight storeys high and 120 feet/37 metres wide. IMAX also uses 15/70 film format which is ten times larger than conventional 35mm film and three times larger than a standard 70mm film. The sheer size of a 15/70 film, coupled with IMAX projection technology, is the key to the outstanding sharpness and clarity that viewers will experience.

"We are thrilled to partner with The Gardens Shopping Mall to bring The IMAX Experience to the UAE for the first time. Together we look forward to offering moviegoers in the region the most powerful cinematic experiences in the world," said Larry O'Reilly, IMAX's Senior Vice President, Theatre Development and Film Distribution. "IMAX theatres are found in some of the world's most prestigious educational institutions and destination entertainment centres and we proudly welcome Nakheel's latest project to the IMAX theatre network."

"The average IMAX screen is 4500 times bigger than an average TV screen and is as wide as an American football field. The IMAX screen has a slight curvature that extends beyond the peripheral field of view, giving audiences a totally immersive cinematic experience," added Mr. O'Reilly.

The mall, which is the largest themed mall in the Middle East, is being developed as a distinctive retail, entertainment and family interactive experience and will be the first of its kind in the region. The design will enable people to literally follow the footsteps of legendary Arab explorer Ibn Battuta, as he traversed through the lands of Spain and Tunisia, Egypt, Persia, India and China.

The complex will house international retail chains, state-of-the-art entertainment facilities and a new-concept food court. There has been a huge demand for retail space and almost the entire available retail space has already been booked by international and local retail houses. (KM Bureau Dubai)

Mini Hoists the New European Flags

Welcome to Europe: MINI roadshow in Brussels for the ten additional EU countries

On May 1st Estonia, Lithuania, Latvia, Malta, Poland, Slovakia, Slovenia, Czech Republic, Hungary and Cyprus will join the European Union. MINI will be there to celebrate this historical event with an international roadshow.

Ten MINIs decorated with roof flags representing the new countries along with a European MINI, showing the EU flag, will celebrate into the accession night to welcome the adjoining countries. The decorated MINIs can be seen in Brussels city centre on 1st May at the Place de Luxembourg, Place de la Monnaie and 'Mini-Europe'; the tourist attraction that displays 300 miniature versions of famous European landmarks such as the Eiffel Tower and Big Ben.

MINI enjoys huge success in the Middle East and is available in three models: MINI Cooper, MINI Cooper S and MINI Cooper S Works. The new MINI Convertible will arrive into the region towards the end of 2004. MINI has registered over 375,000 cars worldwide, in 73 different countries since its launch.

Barry Kirsch Productions (BKP) sets up a copyright clearance initiative with The Rights Lawyers

29 May, 2004: Audio specialists, Barry Kirsch Productions and pioneering law firm, The Rights Lawyers have set up an initiative to create awareness of copyright laws and obtain a synchronization license issued by copyright holders when clients request an existing music track for use in a film, TV commercial, radio commercial or any other medium where that copyright will be exposed to promote a 3rd party's interest. (including web sites)

Owner of BKP, Barry Kirsch said, "Companies are beginning to realise the importance of adhering to correct guidelines when using copyrighted materials but are not aware of procedures. The region is waking up to the issue and the difficulties presented may discourage the use of using materials legally. Help is at hand though as the music industry teams up with legal firms to do it the right way."

"If an existing track is to be used as is, clearances are needed for phonographic (the right that exists in the recording) and publishing (the right that exists in the copyright) before using the material. If the intention is to re-record a work then only one clearance will be required for publishing."

Advertising agencies and production houses should be aware that if they do not clear the music rights first, they may be facing a liability towards the copyright owners, as well as a potential liability towards their clients. Our role is to help agencies and clients to find a safe and commercial way to use the piece of music they believe will really make the difference.¨ says Lara Haidar, partner at The Rights Lawyers. ¨We work with them to determine what they wish to use, how, what kind of permission they will need and how to get that permission.¨

¨Being a firm specialising in intellectual property, media and technology, one of The Rights Lawyers' objectives is to develop awareness of intellectual property in the market and the region. Music copyright is one of these¨ adds Lara.

There are no guarantees for getting a music license. It is always the decision of the copyright owner whether to grant a synch license or not and the prices often depend on the value that the rights owners place on the work and the contractual position of the work. For instance, there may be a worldwide deal already in place.

"Any foreign language versions or parodies that change the fundamental nature of the copyright generally need to be approved by the copyright holders. The procedure can be easy or complicated as there are sometimes complex publishing arrangements, particularly with co-publishing deals or trusts where the composer is deceased," added Barry.

In the case of Arabic copyrights, the process can be extremely difficult because of the vagaries of where the rights sit. And tracking the rights is more complex because there is no copyright society in the GCC.

BKP offers three fully integrated 64 track facilities using industry standard pro-tools systems. For synch to picture sessions, BKP use digitized video enabling for fast spotting of sound effects and dialogue. The production house also boasts a magic box, used by all the top Hollywood sound designers. BKP have also established a reputation for providing total sound solutions in the hotel industry.

As a professional sound-design facility, BKP has considerable experience in music composition for films, TV, sonic branding and commercials. Notably BKP composed the sonic branding for Emirates, now a fully identifiable sound around the world.

Barry Kirsch is the holder of 25 international music awards and is an Emmy nominee for his film score for Richard Dreyfus, Prisoner of Honour. He is currently working on his first album of fusion songs and is actively involved in bringing copyright awareness in intellectual property to the region.

The Rights Lawyers is the Middle East's first boutique intellectual property, media and technology practice, headed by Mark Hill, recognized as one of the region's top industry lawyers since his arrival in Dubai in 1999.The firm covers all aspects of intellectual property, media and technology work including music, entertainment, publishing, film, TV, advertising, multimedia and computer games, licensing, merchandising, anti-counterfeiting, contracts and negotiations, franchising, communications, e-business and information technology.

PRIORITY CLUB REWARDS MEMBERS CASHING IN WITH GULF AIR MILES GET TRIPLE SUMMER BOOST

New InterContinental Hotels Group partnership with Gulf Air brings more benefits

Caption: Members of Priority Club Rewards can earn triple miles with InterContinental, Crowne Plaza and Holiday Inn stays between 1 June and 31 August..

Dubai, UAE, 31 May, 2004: InterContinental Hotels Group is offering a triple boost this summer for Middle East travellers taking advantage of the company's new partnership agreement with Gulf Air, a link-up which expands the benefits for members of its Priority Club® Rewards programme.

To celebrate the launch of the new partnership, Priority Club Rewards members who select Gulf Air as their preferred earning alliance can earn triple miles on qualifying stays at any InterContinental, Crowne Plaza or Holiday Inn hotels and resorts between 1 June and 31 August 2004.

This offer equates to 1,500 miles per qualifying stay for all Priority Club Rewards programme members. Gulf Air Frequent Flyer programme members can also benefit by joining Priority Club Rewards, as long as they select Gulf Air as their preferred earning alliance. Thereafter, members simply present their Priority Club Rewards membership card when making reservations or checking in to ensure they earn miles.

In addition to exchanging points for frequent flyer miles, members can use their points to redeem free hotel stays, merchandise and department store vouchers or a luxury weekend away, including flights and accommodation. Spanning more than 3,500 hotels in nearly 100 countries, Priority Club Rewards has a current membership of 19 million, with more than 250,000 new members joining each month."The chance to exchange points for frequent flyer miles has proven very popular with Priority Club members," said Denis Johnson, Vice President, Sales & Marketing, InterContinental Hotels Group, Middle East and Africa. "The chance to triple the miles earned, from 500 to 1,500 miles per qualifying stay is sure to prove irresistible for many Priority Club and Gulf Air Frequent Flyer members."

Currently flying from its three main hubs Dubai, Abu Dhabi and Bahrain, Gulf Air offers travellers direct routes to 45 cites in 34 countries with a modern fleet of aircraft. Priority Club® Rewards members can convert existing points to Gulf Air Miles at a rate of 2,500 miles for every 10,000 points.

Points can also be swapped for a range of leisure activities in key destinations around Europe, and even be used as a way of donating to some of the world's largest humanitarian organisations through the hotel loyalty-based charitable alliance, Room for Hope

International Yamaha WaveRunner Riding Academy kicks off from Dubai

Al Yousuf and Yamaha join hands to help save lives at sea

2 June 2004 - Dubai: In response to growing interest in water vehicles for both leisure and rescue, Al Yousuf Motors today announced that it has successfully completed a two-day training session on the use of WaveRunners held in conjunction with Yamaha Motor Co., Ltd. The international campaign, run by Yamaha, was launched from Dubai and will run in other parts of the world in the near future.

The Yamaha WaveRunner Riding Academy, which was held at the Dubai International Marine Club on the 30th and 31st of May, was conducted by a team of experts from Yamaha Motor Company in Japan and was aimed at bringing together all parties involved in manufacturing, selling and riding the Yamaha WaveRunners.

Commenting on the campaign, Mr. Hirotaka Itakura, Supervisor Overseas Marketing Gr. WV Business Administration Div. Marine Engine Operations, Yamaha Motor Co., LTD. said: "The Arab region has become an increasingly significant market for water vehicles and we are pleased to be instrumental in educating our regional stakeholders on the most current and safest practices associated with the WaveRunner."

Eqbal Al Yousuf, Vice Chairman of Al Yousuf LLC said: "Yamaha's choice of the UAE as the pioneering market for this international program is further testament to the increasingly prominent role the country plays on a worldwide scale."

He added: "The campaign fits our strategy of ensuring safe leisure opportunities, by equipping our customers with adequate knowledge and skills that allow them to operate their vehicles in a safer manner."

The event included both theoretical and practical courses which focused on safe and responsible ridding of water vehicles. The topics included familiarization, handling and operation of the water vehicles, necessity of protective clothing, riding skills and techniques, and passerby safety, amongst others. The first day of the training was exclusive to Al Yousuf employees, whereas the second day was attended by the Dubai Police, Coastguard, and water vehicle enthusiasts.

Since its inception as a motorcycle manufacturer in 1955, the Yamaha Motor Company has worked to build superior quality products that stand among the very best in the world, and has simultaneously sought, through these products, to contribute to the quality of life of people worldwide. Today, Yamaha's field of influence extends from land to sea and even into the sky with business divisions including Motorcycle, Marine, Power Product, Automotive Engine, Intelligent Machinery, Sky and PAS operations.

Al Yousuf Motors displays the widest range of Yamaha products in the UAE at its ten showrooms across the UAE. Devoted to bringing the highest levels of customer service and satisfaction to the UAE, Al Yousuf Motors strives to provide products that meet the unique needs of consumers in this region while exciting their imaginations with the myriad possibilities of the latest in technological advancements.

Regional Media and Telecom leaders join for first Middle East Media and Telecoms convergence Conference
Participants to outline road map for the convergence of media and telecom industries; Conference to define Future of media and content delivery in the Arab World

Arab Advisors Group Media Convergence Conference in Jordan

Amman 2nd June 2004 Jordan will be hosting the first regional Telecom and Media Convergence Conference to be held in Amman between 10th -11th June 2004. The two day conference organized by the Arab Advisors Group and held under the Patronage of His Excellency Dr. Fawaz H. Zu'bi, Minister of ICT, will see the participation of 300 executives representing over 100 telecom and media enterprises. Leaders in the telecom and media sector will meet and network in Jordan to discuss and formulate opportunities and business models made possible by the convergence of telecom and media on global level.

"There is no doubt that the vast development of telecom services are playing a key role in the growth of businesses among various sectors. The convergence of those two vibrant sectors is considered a crucial move toward contributing in the development of national economies in different countries." Said Jawad Abbasi, Founder and president of Arab Advisors Group."The media and telecommunication convergence conference is an excellent opportunity for participants to outline the road map for the convergence of these sectors to merge in a bid to provide cohesive services to various sectors throughout the Arab World."

The Arab worlds media and telecoms landscape is massive. There are over 300 million people across 22 Arab countries. These are served by 41 mobile operators, 23 fixed operators, 36 datacomm operators and close to 300 ISPs, with a lot more new operators in the pipeline as a result of more liberalization. The Arab World's audience is also served by over 100 Satellite TV channels, and over 90 FM Radio Stations.

"We are very proud to be organizing this event where regional leaders representing telecom and media companies, are joining forces to discuss the future of these vital sectors and their impact on other businesses. Furthermore, we have designated an exhibition area for participants to showcase their latest products and services in a bid to further promote the necessity of converging those sectors. Companies present in the exhibition include: Kuwait's MTC, Jordan's Fastlink, Jordan Telecom, Jordan's new iDEN operator XPRESS, Wanadoo, Maktoob.com, CNBC Arabiya, Axiom Telecom, AME Info, Mena FN, Ciscom, Gulf Marketing Review, NAFES, Netsity, Spot On PR and Arab Advisors. We call on all interested parties to join us in this regional gathering to share their success stories and expertise." Mrs. Julie Karadsheh, Arab Advisors Events manager has commented.

Various vital issues and case studies will be presented during the two days conference: An overview of the Arab Telecom and media markets, media companies and telecom based revenue streams, investing in telecoms and media; required success factors, internet via satellite and Sat Pay TV operators, Online presence for traditional media companies, contents value for enhancing telecom services and revenues, strategy needed to successfully enter a telecom market, the contribution of 3G wireless services to telecom and media convergence, SP's and content ownership; Optional of a prerequisite for success, copyrights and trademarks in the digital age, setting the context for media excellence, the case for wireless broadband, satellite operators, a catalyst for telecom and media convergence?, TV operators strategies to capitalize on enhanced telecoms usage amongst its target market, online advertising n the Arab world, Media/ISP partnership model, is it applicable in the Arab World? The main sponsors of the event are MTC the Kuwaiti Mobile Telecommunications Company and its Jordanian subsidiary Fastlink, the leading GSM operator in the Kingdom. In addition, the conference is sponsored by Xpress, Jordan Telecom, Maktoob, CNBC Arabiya and Axiomtelecom.

Innovative range of GIGARANGE Digital Cordless Phones launched by Panasonic in Bahrain

Telematics WLL, Panasonic's telecommunication distributor in Bahrain to distribute new telecoms range

June 5, 2004 Panasonic, the leading global manufacturer of consumer electronics, home appliances and telecommunication products has announced the launch of an innovative range of GIGARANGE Digital Cordless phones. The phones will be available through Panasonic's telecommunications distributor in Bahrain, Telematics WLL.

Telematics WLL, part of the Computer World Group has been associated with Panasonic Telecommunication since 1989. Emphasizing the company's commitment to Panasonic, The Computer World Group is one of the biggest IT and Telecom solution providers in Bahrain, representing leading IT multinationals such as Dell and Microsoft in Bahrain.

As part of the new range of cordless phones which are ideal for home users, Panasonic has introduced a high end digital cordless phone line-up that includes the GIGARANGE 'Made in Japan' 2.4Ghz KX-TG2360 and KX-TG2361, and the 1 GHz GIGARANGE Digital Cordless Phones KX-TCD510 and KX-TCD500 in the mid-range, each equipped with advanced applications for more effective communication.

Commenting on the new range, Shigeru Uno, General Manager, System Sales Dept., Panasonic Marketing Middle East FZE, stated, "Panasonic's core philosophy of making communication simple and user-friendly is reflected in the Digital cordless phones. We have introduced newer features using leading-edge technology and innovations created by our team of researchers. Globally, the market for digital cordless phones is expanding rapidly. The Middle East being no exception, we have marked it as one of our key growth areas. As part of that strategy, we will be launching the latest state of the art digital cordless phones to allow our Bahraini customers to experience first-hand the benefits of Panasonic's new-age communication instruments."

Made in Japan and packed with attractive features, the new GIGARANGE cordless phones, TG2360 and TG2361 have a 2.4GHz frequency hopping facility. The Talking Caller ID (in English only) facility announces the caller's name in between rings, using the text-to-speech technology. It is also fitted with a Voice Enhancer Technology, which creates a frequency bandwidth similar to that of the original voice improving the sound quality, and a programmable Dial Lock facility. The TG2361 comes with one additional cordless handset in the box, which makes it convenient for multiple users in the home.

Other attractive features of these models is the handset speakerphone, dual keypads with speakerphone, digital answering system, intercom and dial lock which is programmable.

The Digital Cordless range KX-TCD510 and KX-TCD500 models offer attractive features like Caller ID through different LED (light emitting diode) colours and specific ringer toners, Caller ID Memory of fifty entries, digital answering system of up to eighteen minutes, thirty-two polyphonic ring tones and multiple handsets capability. Panasonic has equipped both telephones with a six-line display featuring blue lighting, which makes navigating through the menu by joystick an easy task. Even those who have their hands full can conduct a telephone conversation in the very best digital quality thanks to the optional headset connection and the hands-free speaking function.

Panasonic is also offering their advanced PBX systems from 3 lines / 8 extensions up to 192 lines / 448 extensions. The 2004 line-up includes both analog and digital systems with most of the advanced functions like ISDN capability, uniform call distribution and advanced voice processing capability. Panasonic has also introduced the Hybrid IP-PBX models TDA30, TDA100 and TDA200 which offers integration of voice / data capability in one solution. In this line up, Panasonic has systems that can offer from 40 to up to 256 ports capability. These digital PBX systems provide an integrated voice / data solution by using a proprietary VoIP card for complete solution for office use.

"Our Bahrain customers have shown a high degree of loyalty to Panasonic telecommunication phones. We are, therefore, happy to offer them exciting and innovative solutions including wireless solution and call center solutions through our new Hybrid IP-PBX systems. Since our systems are modular, the customer pays for only what they need, making telecommunication very cost efficient" said Uno.

Fujitsu Siemens Computers delivers profit before tax of Euro 62 million

FSC records 77 per cent growth in MEA region

June 2, 2004. Fujitsu Siemens Computers, the leading international IT company, has announced a profit before tax of 62 million Euro for the 2003-2004 fiscal year. This represents an 8 per cent increase over the previous fiscal year, and is 5 million Euro higher than the last forecast given in March 2004. Revenue is nearly flat at 5,288 million Euro compared to 5,337 million Euro in the previous year.

In addition, Fujitsu Siemens Computers recorded unit volume growth of more than 20 percent. Gross margin remained stable at 15.1 percent, despite intense competitive pressure in the market. The company also cut operating expenses by more than 4 percent.

Adrian V. Hammerstein, President and CEO of Fujitsu Siemens Computers, said: "We are pleased with our overall performance. Not only did we substantially strengthen our profitability, but we have also continued to sharpen our strategic focus, which is well aligned to the requirements of our customers and the market."

For the upcoming fiscal year, Fujitsu Siemens Computers is aiming for 5 percent revenue growth and expects to continue to outgrow the market by at least 5 percent. The company's primary growth areas are defined as mobiles, servers and supporting services.In the Middle East and Africa (MEA) market, FSC recorded a growth of 77 per cent. The key growth areas were mobility and servers, with the mobility sector growing by 80 per cent and servers by 147 per cent, mainly in the markets of Kuwait, Qatar, Bahrain, Oman and the Levant.

Saudi Arabia, the biggest single market in the Middle East, showed substantial growth across all areas, including desktops, notebooks and servers in the financial year 2003-2004.FSC continued its strong performance in the first quarter of 2004. In Egypt, it recorded almost 200 per cent growth compared to the first quarter of 2003, while the top player declined by 18.6 per cent. Servers and mobility products grew by a whopping 737 per cent.

In the rest of Africa, FSC emerged as the third biggest player, growing three times faster than the industry growth of 98.4 per cent. Continuing the robust first quarter 2004 performance, FSC recorded the strongest overall growth of 38 per cent in MEA, followed by Central Eastern Europe (29.3 per cent), EMEA (21.3 per cent) and Western Europe (17.7 per cent).

"The overall annual results, as well as the remarkable performance in the first three months of 2004, indicate that Fujitsu Siemens Computers continues to forge ahead as an aggressive and innovative IT company with a strong focus on the Middle East," said Jacquie Carson, Marketing & Communications Director, International Sales Region, Fujitsu Siemens Computers. "The cutting edge technology that goes into our products and our relentless efforts to keep pace with evolving technology once again enabled us to deliver strong results in one of the world's most promising but challenging IT markets."

EPSON's lead in digital imaging innovation recognised with two international technical awards

EPSON photo-printer Stylus Photo R800 and scanner Stylus Perfection 4870 win accolades for innovation and technical excellence

June 1, 2004

EPSON received a double accolade at this year's Technical Image Press Association (TIPA) Awards, winning both the best photo printer and best flatbed scanner categories. The EPSON Stylus Photo R800 and the EPSON Stylus Perfection 4870 Photo were recognised by the 31 publications that belong to TIPA for their outstanding innovation and technical excellence.

EPSON was the first to introduce a six-colour, true photographic inkjet printer, and it continues to raise the bar in this sector. The Stylus Photo R800, won recognition in the Best Inkjet Photo Printer category. The versatile photo printer incorporates a new eight cartridge UltraChrome Hi-Gloss pigment ink set and features the new EPSON Gloss Optimizer that has established new benchmarks for photo-quality printing, durability and flexibility.

Designed to suit the needs of both the professional and amateur photographer, the EPSON Stylus Photo R800 offers the widest colour gamut available from an inkjet photo printer, unbeatable precision thanks to the smallest ink droplet (1.5pl) in the world and borderless printing and resolution up to 5760 x 1440 optimized dpi for outstanding photos, reprints and enlargements. As one of the judges commented: "The EPSON Stylus Photo R800 stands out on its own because it is the first and only printer that combines long-lasting pigment ink with high gloss paper printing."

The EPSON Stylus Perfection 4870, which won in the best Flatbed Scanner category, was described by the judges as 'setting a new standard in professional flatbed scanners', offering the power and quality of a film scanner with the flexibility of a flatbed, without sacrificing the scan quality. Incorporating an unrivalled optical resolution of 4800x9600dpi, new DIGITAL ICE Technology and a moving TPU (transparency unit) lamp, this scanner challenges the traditional film scanner manufacturers on both quality and price.

Khalil El-Dalu, General Manager, EPSON Middle East, remarked, "For a long time, EPSON has been offering consumers high quality, reliable, easy to use digital imaging products and as a result we have won several international awards. This recognition has an extra appeal because it comes from an independent and well-respected organisation, endorsing EPSON's spirit of innovation and technological advances in digital imaging". TIPA is an amalgamation of 31 photography publications from 12 countries across Europe. Each year, TIPA presents awards for outstanding products and technologies across a number of areas in the field of photography.

Nokia 3220 camera phone: Light Fever!

Glowing grips and Light Messaging highlight camera phone

With a burst of rhythmic, flashing lights, the Nokia 3220 camera phone, signaled its arrival - and an innovative way to communicate with friends in a crowd. The Nokia 3220 is highlighted by transparent Nokia Xpress-On™ grips, which pulsate with light effects to indicate calls, messages, and in sync with the beat of ringtones. Self-styled cut-out covers and mobile themes, including ringtones, wallpapers, color schemes and light sequences, make personalization simple and fun. It will be available in the Middle East in summer 2004.

From the company that pioneered text messaging, picture messaging and multimedia messaging, comes new innovation - Light Messaging. By waving the Nokia 3220 from side to side, the LED lights of the Nokia Xpress-on™ Fun Shell light up to "write" a message that appears to float in mid-air. Exchanging messages across a crowded room or at open-air concerts will never be the same.

How's your tribe? Someone need voting off? The Nokia 3220 puts your "survivor" skills to the test with the first mobile game of the popular television series Survivor. Control characters. Create alliances. Vote off rivals. Compete against others to be the last one standing! Compelling mobile games, applications and services, including Survivor, can be purchased at www.nokia.com/shop* .

For a different twist, use your Nokia 3220 as a joystick in the motion games that complement the Nokia Xpress-on™Fun Shell. Literally jump into the action by tilting the phone to move characters through a series of challenges and tests. Two motion games are included: SwampRacer, a high-octane airboat racing game, and AirExpress, where you fly freely around an exotic archipelago world.

What's the point in experiencing real-life adventures when you can't share them? With a built-in VGA camera you can send pics and videos using multimedia messaging service (MMS)**. Photos and short videos are easily stored on the Nokia 3220 phone so you can carry those summer memories with you all year.

For glowing personalities who enjoy being the life of the party, the Nokia 3220 answers the call. The Nokia 3220 is a tri-band camera phone that will be available in two versions: a GSM 900/1800/1900 primarily for the European and Asian markets, and a GSM 850/1800/1900 primarily for the Americas. Shipments are expected to start in summer 2004.