- Dubai e-Government's Marketing Advisory Board
- reviews new measures to boost usage of eServices
Meeting stresses importance of the 'e4all' initiative as the primary
tool for promoting eServicesDubai -July 19, 2003 Dubai eGovernment's Advisory Board on Community Outreach and Marketing
recently discussed a host of measures to boost awareness for eServices,
with a primary focus on e4all, the new community IT education
initiative aimed to enhance e-literacy amongst citizens and businesses that was
launched recently in coordination with strategic IT partners and leading
training providers.
The advisory board, comprising of representatives from various Dubai
government departments and Dubai eGovernment, chalked out plans for the next stage
of the awareness campaign and called for generating greater interest in
eServices among all concerned parties, including government
departments, private and business sectors."The marketing aspect has now acquired critical importance, with the
eGovernment having reached a highly developed stage in the delivery of eServices.
The portal is now ready to offer integrated services spanning several key
departments through the sophisticated Content Management System and the Government
Information Network," said Marwan Al Naqi, Acting Manager, Community
Outreach Officer/Government Sectorand Marketing Department. "The time has come
for stepping up the marketing activity at various levels, so as to trigger
an all-round and consistent interest in Dubai eGovernment and its
eServices.""The launch of e4all forms the key element of the next phase of the
Dubai eGovernment marketing programme. e4all has been designed to offer value
packages for individuals, small and medium enterprises as well as large
corporations. This involves providing PCs or notebooks at special
prices, customized hardware and software, installment schemes, end-user
warranty and several add-ons such as free subscriptions to IT magazines," said
Naqi. "The e4all initiative's overall objective is to enable Dubai
eGovernment to act as a single point for acquiring knowledge about eServices. In
the first phase, the project mainly targets government department
employees. The rest of the sectors will be targeted in the next phase. "The attendees at the Advisory Board meeting discussed the role of new
subsidiary teams including the community outreach team, marketing team,
suggestions team and the follow-up and execution team. The role of the outreach
team is to promote outreach plans, accelerate awareness of technology and
increase the number of eService users. The role of the marketing team is to put
in place strategies, evaluate current services, study and add on new
services as well as delivery channels taking into consideration the needs of the
community. The suggestions team will study new submissions and ideas,
which contribute to increasing the efficiency and speed of eServices besides
spreading the concept of creativity in work environments. The team will
also work on strengthening the links between the Dubai eGovernment,
businesses and the community in general. The follow-up and execution team will
implement the decisions of the Advisory Board on Community Outreach and Marketing
and all the other teams.The Advisory Board discussed the list of major events and shows in
Dubai for Dubai eGovernment's participation. The criteria was set for such
participation, which included understanding the correlation between these events and
Dubai eGovernment's activities, the number of visitors, media coverage and
assessing each event's role in boosting Dubai's image as the economy hub of the
region. Dubai eGovernment's participation in GITEX Dubai 2003 was also
reviewed. The Advisory Board outlined new strategies to promote the participation
of government departments under the umbrella of Dubai eGovernment
during GITEX to make participation in this event more effective and
result-oriented.(keralamonitor.com)
